Two-four week engagement for DTC brands that desire to start an affiliate PR program & receive program audit with strategic guidance to implement internally on how to manage, scale & pitch/secure affiliate articles.

Strategic START / AUDIT

Monthly Affiliate PR program management for DTC brands (with Amazon add-on option) that desire to start and/or grow its affiliate PR program.  

Full Service MgMt

CURRENt / FORMER KMO CLIENTS

Affiliate PR

CLIENT: Sustainable, Luxury Bedding

  • Affiliate revenue consistently accounting for 23-29% of ecommerce revenue 
  • Average 40+ top-tier article placements each month 
  • New customer acquisition 80%+
  • CPA under $30; CAC under $55

2022 Goal: Increase brand awareness via men's publishers || Results: Multiple placements on GQ, Esquire, Men's Health, Gear Patrol

LONG-TERM, CONSISTENT GROWTH 

2023 Goal: Increase 15% affiliate ecommerce goal to 20% || Results: Average 22% ecommerce revenue; One-week post goal 2 editor requests from Ashley Tinsdale + Poosh organic coverage; 6x Forbes, 3x Business Insider, 3x CNN in the last month, 2x Times articles Today Show broadcast feature in Q3-Q4; Decreased CPA from $35 to $22 from June 2023 to December 2023 and maintained 70%+ new customer acquisition 

CLIENT: New-to-Market Skincare

MONTH 1 SUCCESS IN CROWDED INDUSTRY

  • Real Simple newsletter inclusion 
  • In The Know feature article 
  • Dotdash Meredith + Skimlinks joined in-network
  • Affiliate revenue accounted for 14.93% of Ecommerce revenue 
  • 94.7% new customer acquisition
  • 6 top-tier editor products requests: Dotdash Meredith x 4, Fashionista Beauty Director, The Good Trade Senior Editor (+ multiple blogs)

CLIENT: Sustainable Food Storage

AMAZON PRIME DAY GROWTH

256% revenue increased
  • 2021: $16k
  • 2022: $41k 
4x article coverage
  • 2021: 7 articles
  • 2022: 26 articles

NEW CATEGORY LAUNCH

  • 19 articles (4 feature articles)
  • Affiliate revenue accounted for 26% of ecommerce revenue 
  • Affiliate revenue increased 20x from previous month


CLIENT CASE STUDIES

Living Your Design with PR Expert & Human Design Reader Kaila O'Connor

Using Human Design to Activate Growth and Expansion with More Ease & Success

Is There A Place For “Woo Woo” In the Workplace?

industry standards vs. energetic alignment using human design 

The collide of PR + Affiliate Marketing & building a business during a pandemic while maintaining energetic alignment using humand design

How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates

How to Scale Your Business with Affiliate PR

When PR Meets Affiliate Marketing

A rebirth in business & life (Part 2)

WHERE offers & HD COLLIDE IN biz

what is human design at its core?

How Human Design intertwines with PR & affiliate marketing 

what business looks like for projectors in corporate

Understand your unqiue personalities unsing human design

Integrating human design in life & business as a reflector & projector

success energetics, human design & working your soul signature

Human Design in life & business for coaches and entrepreneurs 

CREATING A BUSINESS STRATEGY USING HUMAN DESIGN IN ANY INDUSTRY

Energy is the 50% missing from business strategies & human design IS a tool FOR CEOS TO ENSURE OPERATIONAL FLOW

CREATING A BUSINESS STRATEGY USING HUMAN DESIGN IN ANY INDUSTRY

Kaila on Podcasts

Inquire

Intimiate understanding on Partner Performance

10=100 monthly articles published 

Align holistic business goals with affiliate: CAC

60%+ new customer Acquisition

Scale monthly e-commerce revenue by 10-20% 

Why you want KMO to manage your Affiliate PR program:

Monthly Affiliate PR program management for brands' DTC and Amazon program. 

Full Service MGMT

INQUIRE

DTC BRANDS THAT HAVE A STAGNANT PROGRAM

DTC Brands that desire to TRANSITION networks

DTC brands who don’t have an affiliate program

Who is this for?

Two-four week engagement for  DTC brands that desire to start an affiliate PR program & receive and audit & strategic guidance to implement internally on how to manage, scale & pitch/secure affiliate articles.

STRATEGIC START/AUDIT