Welcome to the KMO container <3

I'm Kaila O'Connor (aka KO) - a multifaceted service provider running an unconventional, intuitive consulting agency for creative and disruptive entrepreneurs craving to feel authenticity.

Most know me as an early affiliate PR pioneer and expert - less know me as a master energy reader & human design business consultant. Energy reading is my superpower in business. Someone's energy hits me before their words digest in my brain. I know immediately how someone feels when I step into a room, get on a call - and most importantly, if their words match how they feel. My integrity radar is spot on. You can imagine how well this has served me in business. I leave no room for masking and lead with authenticity.

I guide entrepreneurs & teams seeking to create a successful business that feels good  using their unique energetic gifts, intelligence and strategies.

Welcome to KMO! 

Kaila brings 15+ years of PR experience to her trainings and knows the roadblocks and low frequencies that can be felt from the industry. She also knows the harsh realities of building a DTC business and ensuring profitable margins. Her PR experience, metric strategic approach and her ability to holistically see the bigger picture as a Projector (in human design) positions her perfectly to serve and guide you. Kaila doesn't gate keep her knowledge. Born from two teachers - she learns to share and she won’t hold back, telling you all her secrets and tips the past 4+ years that are either learned through experience, text or Slack conversations with some of the most influential Affiliate Managers, commerce editors and other industry leaders/colleagues. 

Live Affiliate PR Training

INQUIRE: 1-1 TRAINING

The Magic of
Affiliate PR

the KMO way

Luxury, Sustainable Sleep Essentials DTC Brand

Long-term, consistent program growth + success

RESULTS

  • Affiliate revenue consistently accounting for 23-29% of ecommerce revenue 
  • Avg ~25-30 affiliate placements each month 
  • New customer acquisition 80%+

2022 Goal: Increase brand awareness via men's publishers
  • Results: Multiple placements on GQ, Esquire, Men's Health, Gear Patro

2023 Goal: Increase 15% affiliate ecommerce goal to 20% 
  • Results: Average 22% ecommerce revenue

Q3 2023 Goal: Gain celebrity exposure + notable business press for investors
  • One-week post goal 2 editor requests from Ashley Tinsdale + Poosh organic coverage
  • Ongoing: 3x Forbes, 3x Business Insider, 3x CNN in the last month

 New-to-Market Skincare DTC Brand

 Immediate success, New Brand, crowded industry

RESULTS: FIRST MONTH WINS

  • Real Simple newsletter inclusion 
  • In The Know feature article 
  • Dotdash Meredith + Skimlinks joined in-network
  • Affiliate revenue accounted for 14.93% of ecommerce revenue 
  • 94.7% new customer acquisition
  • 6 top-tier editor products requests: Dotdash Meredith x 4, Fashionista Beauty Director, The Good Trade Senior Editor (+ multiple blogs)

Sustainable Food Storage DTC Brand

3x YoY Campaign Growth

RESULTS: YoY AMAZON PRIME DAY 

256% revenue increased
  • 2021: $16k
  • 2022: $41k 
4x article coverage
  • 2021: 7 articles
  • 2022: 26 articles

Sustainable Food Storage DTC Brand

New Product Category Launch 

RESULTS

  • 19 articles (4 feature articles)
  • Affiliate revenue accounted for 26% of ecommerce revenue 
  • Affiliate revenue increased 20x from previous month


YOU MAY HAVE HEARD Kaila ON:

Energetically Designing Success with Affiliate PR Maven Kaila O'Connor

Take Your Power Back As A Business Owner: Business Energetics & Human Design 

Energetically Designing Success with Affiliate PR Maven Kaila O'Connor

CREATING A BUSINESS STRATEGY USING HUMAN DESIGN IN ANY INDUSTRY

Energy is the 50% missing from business strategies & human design IS a tool FOR CEOS TO ENSURE OPERATIONAL FLOW

CREATING A BUSINESS STRATEGY USING HUMAN DESIGN IN ANY INDUSTRY

How To Show Up As A Better Creator Using Human Design

HUMAN DESIGN: A Compass for Building Your Business with A PR Trailblazer

Living Your Design with PR Expert & Human Design Reader Kaila O'Connor

Using Human Design to Activate Growth and Expansion with More Ease & Success

Is There A Place For “Woo Woo” In the Workplace?

industry standards vs. energetic alignment using human design 

The collide of PR + Affiliate Marketing & building a business during a pandemic while maintaining energetic alignment using humand design

How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates

How to Scale Your Business with Affiliate PR

When PR Meets Affiliate Marketing

A rebirth in business & life (Part 2)

WHERE offers & HD COLLIDE IN biz

what is human design at its core?

How Human Design intertwines with PR & affiliate marketing 

what business looks like for projectors in corporate

Understand your unqiue personalities unsing human design

Integrating human design in life & business as a reflector & projector

success energetics, human design & working your soul signature

Human Design in life & business for coaches and entrepreneurs