Welcome 

I'm Kaila O'Connor (aka KO) - a multifaceted service provider running an unconventional, intuitive consulting agency for creative and disruptive entrepreneurs craving to feel authenticity.

Most know me as an early affiliate PR pioneer and expert  who offers consulting and training serves to:

Welcome

Entrepreneurs+CEOs

Less know me as an energy reader & human design business guide for:

In addition to KMO's staple affiliate PR services, Kaila is thrilled to open space for Human Design guidance and mentorship for creative entrepreneurs, CEOs+teams seeking more operational, communication and creative, flow within their business and/or team/client structure to ensure everyone feels good at work for the most efficient and magnetic effort and results.

PR PROFESSIONALS + DTC BRANDS 

PR PROFESSIONALS + DTC BRANDS 

In 2020, 10+ years into her PR career, Kaila discovered the inevitable intersect of Affiliate and PR and begun to teach herself affiliate marketing and how-to work with publishing groups' new affiliate managers and commerce editor teams. One thing that always stuck out to her during this time was how no one was talking about this massive shift in the PR industry and how it was a critical new skill for PR professionals to know in order to successfully pitch and secure coverage for DTC brand clients. Kaila desired to bridge that gap.

December 2020 she started KMO Consulting and launched her first live Affiliate PR Masterclass October 2021.

Kaila knows the roadblocks and low frequencies that can be felt from the PR industry. She also knows the harsh realities of building a DTC business and ensuring profitable margins. Her PR experience, metric strategic approach and ability to holistically see the big picture as a Projector (in human design) positions her perfectly to educate the industry - her PR colleagues and DTC brands. Born from two teachers, Kaila also doesn't gate keep information or her learned wisdom.  

Kaila brings 4+ years managing and successfully scaling 50+ affiliate PR programs for DTC brands in all product categories to her trainings and consulting retainers in addition to real-time invaluable knowledge learned from ongoing 1-1 conversations with influential Affiliate Managers, commerce editors and other industry leaders.

Since launching KMO Consulting December 2020, Kaila has provided over 60 hours of Affiliate PR training for 200+ industry professionals through her live masterclasses, private team trainings and her Affiliate PR Club monthly membership. 

TRAINING & CONSULTING

Training + Consulting

Inquire

Early Affiliate PR  Pioneer

& Industry Expert

The Magic of
Affiliate PR

the KMO way

Luxury, Sustainable Sleep Essentials DTC Brand

Long-term, consistent program growth + success

RESULTS

  • Affiliate revenue consistently accounting for 23-29% of ecommerce revenue 
  • Avg ~25-30 affiliate placements each month 
  • New customer acquisition 80%+

2022 Goal: Increase brand awareness via men's publishers
  • Results: Multiple placements on GQ, Esquire, Men's Health, Gear Patro

2023 Goal: Increase 15% affiliate ecommerce goal to 20% 
  • Results: Average 22% ecommerce revenue

Q3 2023 Goal: Gain celebrity exposure + notable business press for investors
  • One-week post goal 2 editor requests from Ashley Tinsdale + Poosh organic coverage
  • Ongoing: 3x Forbes, 3x Business Insider, 3x CNN in the last month

 New-to-Market Skincare DTC Brand

 Immediate success, New Brand, crowded industry

RESULTS: FIRST MONTH WINS

  • Real Simple newsletter inclusion 
  • In The Know feature article 
  • Dotdash Meredith + Skimlinks joined in-network
  • Affiliate revenue accounted for 14.93% of ecommerce revenue 
  • 94.7% new customer acquisition
  • 6 top-tier editor products requests: Dotdash Meredith x 4, Fashionista Beauty Director, The Good Trade Senior Editor (+ multiple blogs)

Sustainable Food Storage DTC Brand

3x YoY Campaign Growth

RESULTS: YoY AMAZON PRIME DAY 

256% revenue increased
  • 2021: $16k
  • 2022: $41k 
4x article coverage
  • 2021: 7 articles
  • 2022: 26 articles

Sustainable Food Storage DTC Brand

New Product Category Launch 

RESULTS

  • 19 articles (4 feature articles)
  • Affiliate revenue accounted for 26% of ecommerce revenue 
  • Affiliate revenue increased 20x from previous month


YOU MAY HAVE HEARD Kaila ON:

Energetically Designing Success with Affiliate PR Maven Kaila O'Connor

Take Your Power Back As A Business Owner: Business Energetics & Human Design 

Energetically Designing Success with Affiliate PR Maven Kaila O'Connor

CREATING A BUSINESS STRATEGY USING HUMAN DESIGN IN ANY INDUSTRY

Energy is the 50% missing from business strategies & human design IS a tool FOR CEOS TO ENSURE OPERATIONAL FLOW

CREATING A BUSINESS STRATEGY USING HUMAN DESIGN IN ANY INDUSTRY

How To Show Up As A Better Creator Using Human Design

HUMAN DESIGN: A Compass for Building Your Business with A PR Trailblazer

Living Your Design with PR Expert & Human Design Reader Kaila O'Connor

Using Human Design to Activate Growth and Expansion with More Ease & Success

Is There A Place For “Woo Woo” In the Workplace?

industry standards vs. energetic alignment using human design 

The collide of PR + Affiliate Marketing & building a business during a pandemic while maintaining energetic alignment using humand design

How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates

How to Scale Your Business with Affiliate PR

When PR Meets Affiliate Marketing

A rebirth in business & life (Part 2)

WHERE offers & HD COLLIDE IN biz

what is human design at its core?

How Human Design intertwines with PR & affiliate marketing 

what business looks like for projectors in corporate

Understand your unqiue personalities unsing human design

Integrating human design in life & business as a reflector & projector

success energetics, human design & working your soul signature

Human Design in life & business for coaches and entrepreneurs