SEE IT FIRST ON SUBSTACK
free resources to learn & expand
by Kaila O'Connor
Industry Insights
KAila-coded (with typos)
take me there
READ THE LATEST
STream on MARTECH RECORD
Kaila's background in B2B and PR put her in a unique position to evaluate the rapid changes content and commerce are currently seeing in the market.
The evolving role of PR w/ Martech Record
Affiliate PR
April 28, 2025 by Kaila O'Connor
READ on the PRNET
Do you ever feel out of sync with your work environment, or even struggle to find joy in your daily tasks? Kaila did––until she started to understand Human Design. Kaila reveals how recognizing your energy type can enhance your approach to work and relationships. She delves into the nuances of these different modes, offering practical strategies for navigating your PR career. Read on to learn how embracing your unique energy can lead to greater fulfillment and effectiveness in your professional life.
READ: How-To Use Your Human Design to Work Smarter in PR
Human DEsign
Nov 4, 2024 by Kaila O’Connor
READ on Martech Record
PREVIEW | I remember - true story - being asked January 2022 by the OG affiliate manager at Conde Nast to be a guest lecture for her ongoing full editorial team meeting. I was asked to share insights on the timeline and process required for DTC brands to get onboarded on an affiliate program. Why?
Pitch Commerce Editors Like Investors
Affiliate PR
Dec 3, 2024 by Kaila O’Connor
READ on Martech Record
PREVIEW | This shift has not only redefined PR’s role but also provided brands with measurable and scalable opportunities to drive revenue leveraging metric-focused PR strategies. Let’s explore how this transformation unfolded and why it matters for modern marketers and PR professionals.
How PR Evolved Into A Growth Marketing Channel
Affiliate PR
Jan 24, 2025 by Kaila O’Connor
READ on Martech Record
PREVIEW | As a result, I found the following statements to be true:
1) DTC brands often overlook Pinterest as the forgotten social child.
2) DTC brands often don't create a separate content strategy and resort to reposting content from IG/TikTok.
How DTC Brands Should Use Pinterest to Scale E-commerce Business
Affiliate PR
Jan 31, 2025 by Kaila O’Connor
READ on SUBSTACK
PREVIEW | Human Design is a personalized inner-authority system that combines elements of astrology, Kabbalah, Myers-Briggs, I Ching, quantum physics, and the chakra system to reveal how a person’s energy is designed to engage with the world. Your Energy Type specifically provides you with insight into: What and How you were born to "do" life and work. How you feel when you use your energy correctly (signature theme) and when you don’t (not-self theme). The most effective way for you to make things happen.
Human Design Tips for Your Career
Affiliate PR
Nov 8, 2024 by Kaila O’Connor
