SEE IT FIRST ON SUBSTACK
free resources to learn & expand as a professional, leader or just human, including: blog posts; newsletters; bylines
by Kaila O'Connor
Efficient Insights
KAila-coded with typos
take me there pls & ty
READ THE LATEST
READ on the PRNET
Do you ever feel out of sync with your work environment, or even struggle to find joy in your daily tasks? Kaila O’Connor, CEO and founder of KMO HAUS, did––until she started to understand Human Design. In a new blog, Kaila reveals how recognizing your energy type can enhance your approach to work and relationships. She delves into the nuances of these different modes, offering practical strategies for navigating your PR career. Read on to learn how embracing your unique energy can lead to greater fulfillment and effectiveness in your professional life.
How to Use Your Human Design Energy Type to Work Smarter in PR
Human DEsign
Nov 4, 2024 by Kaila O’Connor
READ on Martech Record
I remember - true story - being asked January 2022 by the OG affiliate manager at Conde Nast to be a guest lecture for her ongoing full editorial team meeting. I was asked to share insights on the timeline and process required for DTC brands to get onboarded on an affiliate program. Why? There was a list of brands that they wanted to work with and include in content, but couldn’t because they didn't have an affiliate program - aka: the publisher will not make money from the brand.
Today, 99% of brands have since crossed that first barrier and the PR teams are sharing all the correct affiliate program information with the right editorial contact.
Pitch Commerce Editors Like Investors
Affiliate PR
Dec 3, 2024 by Kaila O’Connor
READ on Martech Record
In the last 5-15 years, the lines between public relations and growth marketing have become increasingly blurred. What was once seen as a traditional route for brand awareness has now transformed into a full-funnel growth driver. This largely thanks to publishing groups incorporating affiliate links into product roundups as a response to declining advertising revenues caused by the rise of digital media. This shift has not only redefined PR’s role but also provided brands with measurable and scalable opportunities to drive revenue leveraging metric-focused PR strategies.
Let’s explore how this transformation unfolded and why it matters for modern marketers and PR professionals.
How PR Evolved Into A Growth Marketing Channel
Affiliate PR
Jan 24, 2025 by Kaila O’Connor
READ on Martech Record
Recently (and randomly) Pinterest has been top of mind for me. I revived my business Pinterest account for KMO and have been experimenting and chatting with colleagues on how the social channel is used and viewed in the DTC brand space. As a result, I found the following statements to be true:
1) DTC brands often overlook Pinterest as the forgotten social child.
2) DTC brands often don't create a separate content strategy and resort to reposting content from IG/TikTok.
The above is no surprise and all valid - especially since Pinterest vetoed The Creator Rewards program on November 30, 2022 - leaving no incentive for creators to prioritize Pinterest for their business growth. Regardless, Pinterest is still an overlooked growth powerhouse for DTC brands.
How DTC Brands Should Use Pinterest to Scale E-commerce Business
Affiliate PR
Jan 31, 2025 by Kaila O’Connor
READ on SUBSTACK
Human Design is a personalized inner-authority system that combines elements of astrology, Kabbalah, Myers-Briggs, I Ching, quantum physics, and the chakra system to reveal how a person’s energy is designed to engage with the world.
Your Energy Type specifically provides you with insight into: What and How you were born to "do" life and work. How you feel when you use your energy correctly (signature theme) and when you don’t (not-self theme). The most effective way for you to make things happen.
There are five Energy Types in total: Manifestor, Generator, Manifesting Generator, Projector, and Reflector.
Human Design Tips for Your Career
Affiliate PR
Nov 8, 2024 by Kaila O’Connor
