who we are
We're aren't your typical, one-stop-shop PR agency - we hyper focus on one highly effective service — "Affiliate PR" — an approach that merges affiliate program management with commerce-driven PR to put brands in front of the editors and ultimately the consumers that matter most.
who is kmo?
Proven Expertise
why kmo?
FUN FACT: KMO originated the term "Affiliate PR" in 2020.
Trusted by leading DTC brands generating $200K+ monthly revenue.
We speak both PR and affiliate—bridging the gap to maximize ROI.
Affiliate-First Strategy
Combining editorial relationships with performance insights for measurable growth.
Human-Led, Data-Backed
kmo services
Monthly full management of DTC affiliate program + commerce PR. Option to add on Amazon Creator Connections management.
Affiliate + PR Management
Monthly management of DTC affiliate program + collaboration with PR team. Option to add on Amazon Creator Connections management.
Affiliate-Only Management
Commerce PR outreach + collaboration / visibility into affiliate program to monitor performance. Option to add on Amazon Creator Connections management.
Commerce PR
Management
Short-term Affiliate PR training and/or consulting support for PR teams + internal brand teams.
Consulting / Training
most recent wins
CLIENT GOAL:
INCREASE PUBLISHER REVENUE + DECREASE PROGRAM CPA
RESULTS:
INCREASE PUBLISHER REVENUE + DECREASE PROGRAM CPA
RESULTS:
- Averaged 22% ecommerce revenue
- Ashley Tinsdale + Poosh organic coverage
- One-month post goal: 6x articles on Forbes, 3x Business Insider, 3x CNN, and 2x Times articles
- Achieved Today Show broadcast feature
- Decreased CPA from $35 to $22 from June to December and maintained 70%+ new customer acquisition
CLIENT GOAL:
INCREASE REVENUE & PR COVERAGE VIA AMAZON CREATOR CONNECTION CAMPAIGNS
RESULTS:
INCREASE REVENUE & PR COVERAGE VIA AMAZON CREATOR CONNECTION CAMPAIGNS
RESULTS:
- Within the first 3 months, Amazon Creator Connections generated $60K+ in incremental Amazon Shop revenue
- July 2025 Prime Days: Amazon CC campaigns that were developed strategically to cater to and drive interest from top-tier publishers helped generate 80+ top-tier article inclusions linking directly to the brand’s Amazon shop
who we are
After a decade-long PR career, Kaila O'Connor became a self-taught pioneer in affiliate marketing Feb 2020 and founded KMO December 2020 - paving a new age of PR and being the first define and offer "Affiliate PR."
Equally passionate about mentorship and community building, since launching KMO December 2020, Kaila has delivered over 60+ hours of affiliate PR training to 300+ industry professionals.
