who we are

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We're aren't your typical or traditional PR agency. We hyper focus on one niche service — "Affiliate PR" — an approach that merges affiliate program management with commerce-driven PR to put brands in front of the editors and ultimately the consumers that matter most.

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who is kmo

Proven Expertise:

why Choose kmo

FUN FACT: KMO originated the term "Affiliate PR" in 2020.

Trusted by leading DTC brands generating $200K+ monthly revenue.

We speak both PR and affiliate—bridging the gap to maximize ROI.

Affiliate-First Strategy:

Combining editorial relationships with performance insights for measurable growth.

Human-Led, Data-Backed:

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kmo services

1) Affiliate PR Management: Monthly management of DTC affiliate program + commerce PR. Option to add on Amazon Creator Connections management. 

2) Affiliate Marketing Management: Monthly management of DTC affiliate program + collaboration with PR team. Option to add on Amazon Creator Connections management. 

3) Commerce PR Management: Commerce PR outreach + collaboration / visibility into affiliate program to monitor performance. Option to add on Amazon Creator Connections management. 

4) Consulting/Training: Short-term training and/or consulting support for PR teams + internal brand teams. Support topics may include:
- setting up a new affiliate program 
- audit of current affiliate program
- learn how-to manage affiliate program
- learn how-to pitch commerce writers to secure content that perforfms

who we are

After a decade-long PR career, Kaila O'Connor became a self-taught pioneer in affiliate marketing Feb 2020 and founded KMO December 2020 -  paving a new age of PR and being the first define and offer "Affiliate PR."

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who we are

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who we are

GO TO FREE RESOURCESGO TO SHOP
CLIENT GOAL: LONG-TERM, CONSISTENT AFFILIATE PR GROWTH

RESULTS
  • Affiliate revenue consistently accounting for 23-29% of ecommerce revenue 
  • Average 80-200+ top-tier article placements each month 
  • New customer acquisition 80%+
  • CPA under $30; CAC under $55
  • 60%+ of program revenue generated by top-tier publisher partners
CLIENT GOAL: INCREASE BRAND AWARENESS IN MEN'S MARKET

RESULTS:
  • Brand's products featured on top-tier content sites that are considered an authority for Men lifestyle and wellness such as GQ, Esquire, Men's Health, Gear Patrol + more
CLIENT GOAL: INCREASE REVENUE WITH PUBLISHER PARTNERS WHILE ASLO DECREASING OVERALL AFFILIATE PROGRAM CPA

RESULTS:
  • Averaged 22% ecommerce revenue for the entire year
  • One-week post goal 2 editor requests from Ashley Tinsdale + Poosh organic coverage
  • One-month post goal: 6x articles on Forbes, 3x Business Insider, 3x CNN, and 2x Times articles
  • Achieved Today Show broadcast feature in Q4
  • Decreased CPA from $35 to $22 from June to December and maintained 70%+ new customer acquisition 
CLIENT GOAL: INCREASE IN AMAZON SHOP REVENUE & PR COVERAGE VIA AMAZON CREATOR CONNECTION CAMPAIGNS

RESULTS:
  • Within the first 3 months, Amazon Creator Connections generated $60K+ in incremental Amazon Shop revenue
  • July 2025 Prime Days: Amazon CC campaigns that were developed strategically to cater to and drive interest from top-tier publishers helped generate 80+ top-tier article inclusions linking directly to the brand’s Amazon shop
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