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- Scale monthly e-commerce revenue by 10-20%
- 60% new customer acquisition
- 10-100 articles/months
- 60% of affiliate revenue from content partners
- 3%+ conversion rate
- Custom CPA & CAC goal
GROWTH KPIs
Monthly Affiliate PR program management for DTC brands (with Amazon add-on option) that desire to start and/or grow its affiliate PR program. holistically, sustainably and align with other growth channel KPIs.
Full Growth Management
Back to Affiliate PR services
Overview
One-time program audits & set-up services available upon request.
Epic brands we've had/have the pleasure growing
Top revenue-driving partners include: Forbes, The Good Trade, Meredith Dotdash, Healthline, The Spruce, Architectural Digest, Apartment Therapy, GQ, Esquire+
Top-tier publisher relationships
70% of affiliate sales are generated by new customers.
NEW CUStomer ACQUISITION
Client received 50+ awards since 2021
AWARDS
Generated 260+ article placements
January 2025 - April 2025
Media Coverage
YOUR POTENTIAL FUTURE
Real results from KMO CLIENTS
POV:
Sustainable, Cooling Bedding
- Affiliate revenue consistently accounting for 23-29% of ecommerce revenue
- Average 50+ top-tier article placements each month
- New customer acquisition 80%+
- CPA under $30; CAC under $55
LONG-TERM, CONSISTENT GROWTH
*Annual Goal: increase the Affiliate PR revenue percentage contribution from 15% to 20% of the total e-commerce revenue.
RESULTS
RESULTS
- Averaged 22% ecommerce revenue for the entire year
- One-week post goal 2 editor requests from Ashley Tinsdale + Poosh organic coverage
- One-month post goal: 6x articles on Forbes, 3x Business Insider, 3x CNN, and 2x Times articles
- Achieved Today Show broadcast feature in Q4
- Decreased CPA from $35 to $22 from June to December and maintained 70%+ new customer acquisition
INCREASE BRAND AWARENESS IN MEN MARKET
RESULTS:
- Products featured on multiple, always-optimized content sites that are considered an authority for Men lifestyle and wellness such as GQ, Esquire, Men's Health, Gear Patrol + more
INCREASE REVENUE WITH "QUALITY PARTNERS" + DECREASE PROGRAM CPA
New-to-Market Skincare
MONTH ONE SUCCESS IN CROWDED INDUSTRY
- Real Simple newsletter inclusion
- In The Know feature article
- Dotdash Meredith + Skimlinks joined in-network
- Affiliate revenue accounted for 14.93% of Ecommerce revenue
- 94.7% new customer acquisition
- 6 top-tier editor products requests: Dotdash Meredith x 4, Fashionista Beauty Director, The Good Trade Senior Editor (+ multiple blogs)
Sustainable Food Storage
YoY AMAZON PRIME DAY GROWTH
*KMO was asked to support client's Prime Day efforts to achieve growth from the previous year.
Revenue
Revenue
- Increased by 256% (compared to previous year)
- Article coverage / count increased by 4x (compared to previous year)
NEW CATEGORY LAUNCH
*KMO was tasked with supporting the new launch of a new product category - from a brand awareness PR standpoint in addition to revenue and driving new product sales.
Month of Launch Achieved:
- 19 articles (4 feature articles)
- Affiliate revenue for that month accounted for 26% of TOTAL ecommerce revenue
- Affiliate revenue increased 20x from previous month
Athleisure Fashion Brand
HOLISTIC, SUSTAINABLE GROWTH IN A SATURATED MARKET
*KMO took over management of Affiliate PR DTC program mid-year.
YEAR ONE
YEAR ONE
- # of Articles: 210 (6 months)
- NEW In-Network Partners: CNN, Meredith Dotdash, Clique, Wirecutter, CBS, PMC, Business Insider, CNET, Tricom Media, The Knot, Just Simply Mom, LTK, Well+Good, MindBodyGreen, Meredith Shops, The Skimm
- Q3 vs Q4 Revenue Growth: 247% increase
- 60%+ of revenue generated from top-tier content partners
- 70%+ new customer acquisition
YEAR TWO
- 500+ Article
- NEW In-Network Partners: The Quality Edit, The Good Trade, Honest Brand Reviews, Forbes, Ziff Davis (What To Expect, AskMen, Mashable, etc)
- 395% revenue increase from Year One -- surpassing the total of Year One revenue in one month (aka generated $500,000+ in revenue in one month)
- NOTE: Honey was not in program and didn't contribute toward revenue
- 60%+ of revenue generated from top-tier content partners
- 70%+ new customer acquisition
