Affiliate PR

[ noun uh-fihl-ee-iht pee-ar ]

1.  new-age of PR that combines traditional PR and performance-based marketing

2.  when publishing groups use a trackable call-to-action link and receive a commission based on sales generated

KMO serves conscious DTC Brands and PR professionals with a focus on authentic energy and good vibes. Energy speaks before you do, and if the energy of a founder, its team and the brand isn't connected and aligned - it will reflect in the results.

We are intention led and our best work is always a byproduct of aligned partnerships that are rooted in transparent communication and authentic businesses.

Editors are the OG influencers

Why We Love It

High traffic + loyal readers = 50%+ new customer acquisitions

Optimized content & appearing in Google results = sales generate for days, months, and even years, creating passive income

Transparent ROI - track revenue driven by each specific article

PR is now performance marketing - you can finally "prove" your worth as a PR professional

Scale PR business with affiliate revenue share

Why KMO?

MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES MANAGEMENT SERVICES

Full Service Management

APPLY FOR FULL SERVICE SUPPORT

Our Full Service partnership offers monthly Affiliate PR program management for DTC brands that desire an aligned partnership to start + scale an affiliate PR program. 

First, you should know we are intentional with every brand we support, and offer category exclusivity to each client.

We believe that collective transparency, trust, radical responsibility and aligned missions is the foundation for success.

Our quality of service and KPI standards is a byproduct of aligned partnerships. 

OPEN CATEGORIES: Fashion, Home Goods, Accessories, Food, Wellness

The Magic of
Affiliate PR

Proof that "strategic success" is a byproduct of aligned partnerships

Luxury Bedding DTC Brand

Long-term, consistent program growth + success

Program MoM Results

  • Affiliate revenue consistently accounting for 23-29% of ecommerce revenue 
  • Avg ~25-30 affiliate placements each month (Jan-Oct 2022: 271 to be exact) 
  • New customer acquisition 80%+
Specific 2022 Goal: Increase brand awareness via men's publishers
  • Results: Multiple placements on GQ, Esquire, Men's Health, Gear Patro

 New (May 2022) Beauty DTC Brand

 Immediate success in a tough, crowded industry

First Month Program Results (Sept 2022)

  • Real Simple newsletter inclusion 
  • In The Know feature article 
  • Dotdash Meredith + Skimlinks joined in-network
  • Affiliate revenue accounted for 14.93% of ecommerce revenue 
  • 94.7% new customer acquisition
  • 6 top-tier editor products requests: Dotdash Meredith x 4, Fashionista Beauty Director, The Good Trade Senior Editor (+ multiple blogs)

Sustainable Food Storage DTC Brand

3x YoY Campaign Growth

2021 to 2022 Amazon Prime Day Program Growth

256% revenue increased
  • 2021: $16k
  • 2022: $41k 
4x article coverage
  • 2021: 7 articles
  • 2022: 26 articles

Sustainable Food Storage DTC Brand

Support New Category Launch + Scale Program

New Product Category Launch Program Results

  • 19 articles (4 feature articles)
  • Affiliate revenue accounted for 26% of ecommerce revenue 
  • Affiliate revenue increased 20x from previous month


Meghan Holzhauer, Stojo

"The KMO team has been instrumental in the growth of Stojo. They've helped us strengthen relationships with PR partners and grow our affiliate business to be a consistent revenue driver. Not only are they superstars professionally they are a joy to work with on a daily basis. We consider Kaila, Hannah & James part of the Stojo family!"

Elise Sabak, Senior Manager, Brand + Partnerships, Sijo

"KMO has played a huge part in our brand growth over the last few years. We've received incredible placements and have seen increased revenue from our affiliates, but most importantly, we feel supported by their team.

From their editorial connections to their guidance on the ever changing programs within the affiliate space, our brand is in the best hands."

Starface

“I always feel safe on these [client] calls.”

Here's what clients are saying  about our full service Affiliate PR management 

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There’s no such thing as a dumb question - Kaila is you. She has over 10 years of PR experience and knows the roadblocks and low frequencies that can be felt from a career in PR. It’s beyond soul-serving for her to share the Affiliate PR knowledge she’s collected the past 2+ years - and she won’t hold back, telling you all her secrets and tips that are either learned through text or Slack conversations with some of the most influential Affiliate Managers and commerce editors at top-tier publishers. You’ll feel seen, supported and leave feeling empowered.

Learn Affiliate PR
1-1 From Kaila

Private Affiliate PR Training

Listen to Kaila on The PR Wine Down podcast discussing Revving Up Your Affiliate PR Program

Listen to Kaila on The PR podcast discussing all things Affiliate PR

Listen to Kaila on The 2X eCommerce podcast discussing How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates

Listen to Kaila on The Marketing Expedition podcast discussing How to Scale Your Business with Affiliate PR

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