Affiliate PR

[ noun uh-fihl-ee-iht pee-ar ]

See synonyms:

strategic / abundant / sustainable / inevitable / new-age

1.  new-age of PR that combines traditional PR and performance-based marketing

2.  when publishing groups use a trackable call-to-action link and receive a commission based on sales generated

KMO serves conscious PR professionals and DTC brands in the fashion, health, beauty and home goods industry - with a focus on good humans and good vibes.

Basically, if you and/or your brand makes the world better, we want to work with you. Because when conscious humans and brands thrive, the world is a better place. 

Our Sweet Spot

Editors are the OG influencers

Why We Love It

High traffic + loyal readers = 50%+ new customer acquisitions

Optimized content & appearing in Google results = sales generate for days, months, and even years, creating passive income

Transparent ROI - track revenue driven by each specific article

PR is now performance marketing - you can finally "prove" your worth as a PR professional

Scale PR business with affiliate revenue share

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Why work with KMO?

Full Service

APPLY FOR FULL SERVICE SUPPORT

  • KMO is a leader in the Affiliate PR space - we're the first to learn new insights & we're paving the way for others
  • Kaila trained 80+ Condé Nast editors Affiliate Marketing
  • Kaila is the leading Affiliate PR trainer for PR professionals - 60+ to-date and counting
  • KMO generates irresistible program results:
  • Scale monthly e-commerce revenue by 15% in 6 months
  • CPA lower than $15
  • 50% of affiliate sales driven by new customers

Monthly Affiliate PR program management for DTC brands that desire to start and scale an affiliate PR program. 

Strategic Start

One-month engagement for conscious DTC brands that desire to start an affiliate PR program & receive strategic guidance to implement internally on how to manage, scale & pitch/secure affiliate articles.

This container is best suited for DTC brands who don’t have an affiliate program and want to start one and keep management in-house before exploring agency support. 

Strategic Audit

Full affiliate program audit paired with a 90-minute strategic call. 

This container is for DTC brands that desire to scale current affiliate PR program. Receive strategic guidance on program refinement and growth opportunities. 

APPLY FOR STRATEGIC START SUPPORT

APPLY FOR A STRATEGIC AUDIT

Meghan Holzhauer, Stojo

“Kaila has been instrumental in growing the Stojo direct-to-consumer business through superb execution of an editorial-focused affiliate strategy. Her relationships with commerce editors are unbeatable, and each month she delivers on securing top-tier editorial pieces that not only drive significant revenue for our business, but also cut through the noise to tell the Stojo brand and product story.”

Travis Paul Martin, Executive Director of Public Relations, Skoog

"I've often wished and dreamed of some sort of continuing education program for PR professionals. As someone who has been in the industry for over 12 years and seen the monumental shift in how we do our jobs, this Affiliate PR Masterclass could not have come at a more perfect time. Kaila and Emma's success and experience in the space provided much needed guidance and education to be able to tackle this new category on my own! This is a must take course for anyone working with DTC and consumer brands looking to evolve their PR career."

Elise Sabak, Brand & Content Marketing Manager, Sijo

"As a growing brand, building awareness and exposure is naturally a goal of ours. The KMO team has not only helped us in achieving that goal and connecting us with publications, press and affiliates, but they truly believe in the brands they work with. Their deep interest in and innate understanding of our products, brand DNA and team make them even more effective communicators, which has not only brought us sales and awareness, but has helped us develop relationships with our affiliate partners."

Starface

“I always feel safe on these [client] calls.”

Here's what people are saying :

Three examples of our conscious brands’ success.

The Magic of Affiliate PR

Situation & Goal:

New Product Launch

Results:

With the brand’s first product launch within the food storage space, our client wanted to secure its first top-tier feature article that drove high traffic and revenue directly back to the brand’s website - instead of Amazon.

KMO secured an exclusive feature launch article on Real Simple six hours before the initial launch in addition to three more feature articles on InTheKnow, Apartment Therapy, and The Kitchn. The four high-revenue articles resulted in the highest affiliate revenue month and attributing to 25% of the brand’s overall online revenue for the entire month.

Situation & Goal:

New Brand Awareness

Results:

As a new fashion brand with minimal PR exposure, the goal was to secure high-revenue driving affiliate articles that featured the brand’s best-selling and high-inventory products in addition to increasing brand awareness. 

KMO secured three feature articles with Meredith Publishing in one month that highlighted the brand story, included quotes from the founder, and collectively generated over $40,000 in affiliate revenue. 

Situation & Goal:

Holiday Promotion Support

Results:

With consumer unrest due to the election and pandemic, a sustainable athleisure brand wanted to get ahead of prime week and BFCM by promoting its earlier-than-usual site-wide sale of the year with the goal of securing 50 top-tier affiliate articles. 

A total of 92 articles were published resulting in the brand’s most profitable affiliate month to-date. 

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New!

Monthly Affiliate PR training and consulting for DTC brands, PR agencies and affiliate marketing agencies that desire to start, pitch and/or scale an affiliate PR program. 

JOIN THE CLUB

Affiliate PR Club

Affiliate Marketing was sprung onto the PR industry rather abrasively and no one had capacity to educate or inform the industry of the changes. With a 10+ year PR career and 2+ years managing Affiliate PR programs, Kaila desired to create a training community for PR professionals that provides accessible, ongoing support.

Why Kaila created the Affiliate PR Club

WHAT DOES IT INCLUDE?

  • $111 / month
  • $1,111 / year (pay in full)
  • One Monthly 60-Minute Training Call
  • One Monthly 60-Minute Q&A Call
  • Private Slack Community for Ongoing, Real-Time Support
  • Affiliate PR Resource Hub

MEMBERSHIP DETAILS

  • Month-to-month
  • With annual membership, the Affiliate PR 101 digital course is free!

The Club will forever expand and evolve with more offers and resources. $111 is a beta price. Members who join at $111 will remain at $111 unless they choose to leave and rejoin The Club.

JOIN THE CLUB

here's what people are saying

"The course covered everything from understanding the cost implications, how to select the right affiliate platform, how to approach commerce content leaders at top publications (and where to find them), and so much more."

Katie Greenlaw, M.B.A., A.P.R. (she/her)
Vice President, Public Relations & Influencer Marketing
Rinck Advertising

"As someone who's been in the industry for over 12 yrs and seen the monumental shift in how we do our jobs, this Masterclass couldn't have come at a more perfect time. This is a must for anyone working with DTC and consumer brands looking to evolve their PR career.

Travis Paul Martin
Executive Director of Public Relations
Skoog

"This masterclass shared information that you'll never get anywhere else and shared valuable tips that I put to good use immediately. I loved the Slack group and their terrific answers to every question. It's expensive, but you can't afford not to do it."

Nataly Blumberg
CEO and founder
NB Communications

Want us to make a recommendation for your Affiliate PR package?

FILL ME OUT

There’s no such thing as a dumb question - Kaila is you. She has over 10 years of PR experience and knows the roadblocks and low frequencies that can be felt from a career in PR. It’s beyond soul-serving for her to share the Affiliate PR knowledge she’s collected the past 2+ years - and she won’t hold back, telling you all her secrets and tips that are either learned through text or Slack conversations with some of the most influential Affiliate Managers and commerce editors at top-tier publishers. You’ll feel seen, supported and leave feeling empowered.

Working with Kaila

WORK WITH KAILA

Listen to Kaila on The PR Wine Down podcast discussing all things Affiliate PR

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