Full Service

Affiliate PR Club

DTC BRAND SERVICES

AFFILIATE PR TRAINING

Affiliate PR

[ noun uh-fihl-ee-iht pee-ar ]

See synonyms:

strategic / abundant / sustainable / inevitable / new-age

1.  new-age of PR that combines traditional PR and performance-based marketing

2.  when publishing groups use a trackable call-to-action link and receive a commission based on sales generated

KMO serves conscious PR professionals and DTC brands in the fashion, health, beauty and home goods industry - with a focus on good humans and good vibes.

Basically, if you and/or your brand makes the world better, we want to work with you. Because when conscious humans and brands thrive, the world is a better place. 

Our Sweet Spot

Editors are the OG influencers

Why We Love It

High traffic + loyal readers = 50%+ new customer acquisitions

Optimized content & appearing in Google results = sales generate for days, months, and even years, creating passive income

Transparent ROI - track revenue driven by each specific article

PR is now performance marketing - you can finally "prove" your worth as a PR professional

Scale PR business with affiliate revenue share

Why KMO?

KMO is the leader in the Affiliate PR space - we’re the first to learn new insights and we’re paving the way for others. Since its launch in December 2020, KMO has:
  • Generated over five million dollars in affiliate revenue for its clients
  • Secured over 1,500 top-tier media placements for its clients


  • Friendly reminder: we’re a small team with no more than 6 DTC clients at a time - so these numbers aren’t inflated or generated from a large agency team of 40+ clients. 


  • Trained over 100 PR professionals in Affiliate PR
  • Trained 80+ Conde Nast editors affiliate marketing
  • Featured guest expert on industry-leading podcasts such as The PR Podcast, The PR Wind Down, 2X eCommerce, The Digital Agency Show and the Marketing Expedition

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Full Service

APPLY FOR FULL SERVICE SUPPORT

Our Full Service partnership offers monthly Affiliate PR program management for DTC brands that desire an aligned partnership to start + scale an affiliate PR program. 

First, you should know we are intentional with every brand we support. We believe that collective transparency, trust, radical responsibility and aligned missions is the foundation for success. Our quality of service and KPI standards is a byproduct of aligned partnerships. 

  • Scale monthly e-commerce revenue by 15% (timeline dependant on current revenue)
  • CPA lower than 15%
  • 50% of affiliate sales driven by new customers

The Magic of
Affiliate PR

Proof that "strategic success" is a byproduct of aligned partnerships

Luxury Bedding DTC Brand

Long-term, consistent program growth + success

Program MoM Results

  • Affiliate revenue consistently accounting for 23-29% of ecommerce revenue 
  • Avg ~25-30 affiliate placements each month (Jan-Oct 2022: 271 to be exact) 
  • New customer acquisition 80%+
Specific 2022 Goal: Increase brand awareness via men's publishers
  • Results: Multiple placements on GQ, Esquire, Men's Health, Gear Patro

 New (May 2022) Beauty DTC Brand

 Immediate success in a tough, crowded industry

First Month Program Results (Sept 2022)

  • Real Simple newsletter inclusion 
  • In The Know feature article 
  • Dotdash Meredith + Skimlinks joined in-network
  • Affiliate revenue accounted for 14.93% of ecommerce revenue 
  • 94.7% new customer acquisition
  • 6 top-tier editor products requests: Dotdash Meredith x 4, Fashionista Beauty Director, The Good Trade Senior Editor (+ multiple blogs)

Sustainable Food Storage DTC Brand

3x YoY Campaign Growth

2021 to 2022 Amazon Prime Day Program Growth

256% revenue increased
  • 2021: $16k
  • 2022: $41k 
4x article coverage
  • 2021: 7 articles
  • 2022: 26 articles

Sustainable Food Storage DTC Brand

Support New Category Launch + Scale Program

New Product Category Launch Program Results

  • 19 articles (4 feature articles)
  • Affiliate revenue accounted for 26% of ecommerce revenue 
  • Affiliate revenue increased 20x from previous month


Meghan Holzhauer, Stojo

"The KMO team has been instrumental in the growth of Stojo. They've helped us strengthen relationships with PR partners and grow our affiliate business to be a consistent revenue driver. Not only are they superstars professionally they are a joy to work with on a daily basis. We consider Kaila, Hannah & James part of the Stojo family!"

Elise Sabak, Senior Manager, Brand + Partnerships, Sijo

"KMO has played a huge part in our brand growth over the last few years. We've received incredible placements and have seen increased revenue from our affiliates, but most importantly, we feel supported by their team.

From their editorial connections to their guidance on the ever changing programs within the affiliate space, our brand is in the best hands."

Starface

“I always feel safe on these [client] calls.”

Here's what people are saying about our full service management:

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There’s no such thing as a dumb question - Kaila is you. She has over 10 years of PR experience and knows the roadblocks and low frequencies that can be felt from a career in PR. It’s beyond soul-serving for her to share the Affiliate PR knowledge she’s collected the past 2+ years - and she won’t hold back, telling you all her secrets and tips that are either learned through text or Slack conversations with some of the most influential Affiliate Managers and commerce editors at top-tier publishers. You’ll feel seen, supported and leave feeling empowered.

Working with Kaila

WORK WITH KAILA

Listen to Kaila on The PR Wine Down podcast discussing Revving Up Your Affiliate PR Program

Listen to Kaila on The PR podcast discussing all things Affiliate PR

Listen to Kaila on The 2X eCommerce podcast discussing How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates

Listen to Kaila on The Marketing Expedition podcast discussing How to Scale Your Business with Affiliate PR

Monthly Affiliate PR training and consulting for DTC brands, PR agencies and affiliate marketing agencies that desire to start, pitch and/or scale an affiliate PR program. 

JOIN THE CLUB

Affiliate PR Club

Affiliate Marketing was sprung onto the PR industry rather abrasively and no one had capacity to educate or inform the industry of the changes. With a 10+ year PR career and 2+ years managing Affiliate PR programs, Kaila desired to create a training community for PR professionals that provides accessible, ongoing support.

Why Kaila created the Affiliate PR Club

WHAT DOES IT INCLUDE?

  • One Monthly 30-Minute Training Call
  • Private Slack Community for Ongoing, Real-Time Support

LEARN MORE ABOUT MEMBERSHIP DETAILS

here's what people are saying

“I just joined the club this week and I’ve been addicted to the replays. Thank you so much for creating a space like this. Just wanted to start the week giving a shoutout to Kaila O’Connor and Hannah Gerber for this group. I connected with Arielle from TheKnot after rewatching her August Q&A video and we are going to work together on some editorial opportunities that give TheKnot readers a 15% off coupon for one of my clients and give TheKnot an 18% commission on Shareasale. My client is a BIPOC-owned menswear brand and she said they will have a huge push for fashion content (men & women) beginning Q1 2023 so highly recommend if anyone has clients that work to reach out She was very responsive and so nice (I dropped 'affiliate club' in my subject line to try to stand out). Last year we did a 3 month project for said client and got an inclusion in one roundup on TK that drove a 200% increase in web traffic in one month. So now that we've re-engaged for Q4 AND we've got affiliate set up, to further incentivize TK to cover us, we are hoping it will be even better! Wouldn't have been able to do it without this group thank you K+H!!"

Megan Harris
Co-Founder of The Tropical Agency

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This could be you

"After taking the affiliate masterclass (best ever), we finally go one of our clients to sign up for SAS in March. Since signing up, we've been able to sign up a bunch of publishers into their network. We've had two 100% SOV stories come out this month, one being Daily Beast and the second one which came out today on Mashable. It's a literal ad and our client is so so happy!!"

Jillian Wong

"After pitching to crickets for two weeks straight, got our new CBD skincare company inclusion in a roudup on Essence that's already led to a few sales on Sharesale and secured review considerations with a beauty writer at WWD. It's been a loooong month so celebrating the win for sure (and obvi blow it up to the client like it's the best thing ever lol)"

Megan Harris

"Exciting product requests from Popsugar and Dotdash Meredith (one of which came to me without a pitch!) Feature article on Well+Good. Tip of the iceberg but, those are my faves!

Also optimizing an affiliate relationship by increasing commission just for them and the revenue driven by said affiliate TRIPLED this week."

Hannah Gerber

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