[ noun uh-fihl-ee-iht pee-ar ]
strategic / abundant / sustainable / inevitable / new-age
1. new-age of PR that combines traditional PR and performance-based marketing
2. when publishing groups use a trackable call-to-action link and receive a commission based on sales generated
KMO serves conscious PR professionals and DTC brands in the fashion, health, beauty and home goods industry - with a focus on good humans and good vibes.
Basically, if you and/or your brand makes the world better, we want to work with you. Because when conscious humans and brands thrive, the world is a better place.
Editors are the OG influencers
High traffic + loyal readers = 50%+ new customer acquisitions
Optimized content & appearing in Google results = sales generate for days, months, and even years, creating passive income
Transparent ROI - track revenue driven by each specific article
PR is now performance marketing - you can finally "prove" your worth as a PR professional
Scale PR business with affiliate revenue share
Proof that "strategic success" is a byproduct of aligned partnerships
"The KMO team has been instrumental in the growth of Stojo. They've helped us strengthen relationships with PR partners and grow our affiliate business to be a consistent revenue driver. Not only are they superstars professionally they are a joy to work with on a daily basis. We consider Kaila, Hannah & James part of the Stojo family!"
"KMO has played a huge part in our brand growth over the last few years. We've received incredible placements and have seen increased revenue from our affiliates, but most importantly, we feel supported by their team.
From their editorial connections to their guidance on the ever changing programs within the affiliate space, our brand is in the best hands."
“I always feel safe on these [client] calls.”
There’s no such thing as a dumb question - Kaila is you. She has over 10 years of PR experience and knows the roadblocks and low frequencies that can be felt from a career in PR. It’s beyond soul-serving for her to share the Affiliate PR knowledge she’s collected the past 2+ years - and she won’t hold back, telling you all her secrets and tips that are either learned through text or Slack conversations with some of the most influential Affiliate Managers and commerce editors at top-tier publishers. You’ll feel seen, supported and leave feeling empowered.
Monthly Affiliate PR training and consulting for DTC brands, PR agencies and affiliate marketing agencies that desire to start, pitch and/or scale an affiliate PR program.
Affiliate Marketing was sprung onto the PR industry rather abrasively and no one had capacity to educate or inform the industry of the changes. With a 10+ year PR career and 2+ years managing Affiliate PR programs, Kaila desired to create a training community for PR professionals that provides accessible, ongoing support.
here's what people are saying
“I just joined the club this week and I’ve been addicted to the replays. Thank you so much for creating a space like this. Just wanted to start the week giving a shoutout to Kaila O’Connor and Hannah Gerber for this group. I connected with Arielle from TheKnot after rewatching her August Q&A video and we are going to work together on some editorial opportunities that give TheKnot readers a 15% off coupon for one of my clients and give TheKnot an 18% commission on Shareasale. My client is a BIPOC-owned menswear brand and she said they will have a huge push for fashion content (men & women) beginning Q1 2023 so highly recommend if anyone has clients that work to reach out She was very responsive and so nice (I dropped 'affiliate club' in my subject line to try to stand out). Last year we did a 3 month project for said client and got an inclusion in one roundup on TK that drove a 200% increase in web traffic in one month. So now that we've re-engaged for Q4 AND we've got affiliate set up, to further incentivize TK to cover us, we are hoping it will be even better! Wouldn't have been able to do it without this group thank you K+H!!"
Co-Founder of The Tropical Agency
This could be you
"After taking the affiliate masterclass (best ever), we finally go one of our clients to sign up for SAS in March. Since signing up, we've been able to sign up a bunch of publishers into their network. We've had two 100% SOV stories come out this month, one being Daily Beast and the second one which came out today on Mashable. It's a literal ad and our client is so so happy!!"
"After pitching to crickets for two weeks straight, got our new CBD skincare company inclusion in a roudup on Essence that's already led to a few sales on Sharesale and secured review considerations with a beauty writer at WWD. It's been a loooong month so celebrating the win for sure (and obvi blow it up to the client like it's the best thing ever lol)"
"Exciting product requests from Popsugar and Dotdash Meredith (one of which came to me without a pitch!) Feature article on Well+Good. Tip of the iceberg but, those are my faves!
Also optimizing an affiliate relationship by increasing commission just for them and the revenue driven by said affiliate TRIPLED this week."