Affiliate Marketing was sprung onto the PR industry rather abrasively in 2020 and Kaila didn't see anyone properly educating or informing the PR industry of the changes. Raised in a household of 2 teacher parents, 15+ year PR career and 4+ years managing Affiliate PR programs, Kaila desired to create a training community for PR professionals. The Affiliate PR Club provides real-time, tangible, and actually applicable training that is taught in a language that PR professionals understand and can immediately be applied to current clients. #1 Rule: To create a safe space and to never gate keep valuable information.
THIS COULD BE YOU
“I just joined the club this week and I’ve been addicted to the replays. Thank you so much for creating a space like this. Just wanted to start the week giving a shoutout to Kaila O’Connor for this group. I connected with Arielle from TheKnot after rewatching her August Q&A video and we are going to work together on some editorial opportunities that give TheKnot readers a 15% off coupon for one of my clients and give TheKnot an 18% commission on Shareasale. My client is a BIPOC-owned menswear brand and she said they will have a huge push for fashion content (men & women) beginning Q1 2023 so highly recommend if anyone has clients that work to reach out She was very responsive and so nice (I dropped 'affiliate club' in my subject line to try to stand out). Last year we did a 3 month project for said client and got an inclusion in one roundup on TK that drove a 200% increase in web traffic in one month. So now that we've re-engaged for Q4 AND we've got affiliate set up, to further incentivize TK to cover us, we are hoping it will be even better! Wouldn't have been able to do it without this group thank you K!!"
"After pitching to crickets for two weeks straight, got our new CBD skincare company inclusion in a roudup on Essence that's already led to a few sales on Sharesale and secured review considerations with a beauty writer at WWD. It's been a loooong month so celebrating the win for sure (and obvi blow it up to the client like it's the best thing ever lol)"
"Exciting product requests from POPSUGAR and Dotdash Meredith (one of which came to me without a pitch!) Feature article on Well+Good. Tip of the iceberg but, those are my faves! Also optimizing an affiliate relationship by increasing commission just for them and the revenue driven by said affiliate TRIPLED this week."
Would love to pick the brain of anyone who...(and nationwide grocery stores but that doesn’t really help much with commerce/roundup stories).
Does anyone have a contact at CJ they can pass me?
Does anyone have any knowledge about commission rates retailers like Amazon, Nordstrom, Kohls, etc... offer
I currently have a client on ShareASale that they would think is a good example for others - From a standpoint of data feed and creatives they upload? An agency I consult for would love to view what someone would consider a "best in class" program in the eyes of publisher. I don't currently have any clients running programs on ShareASale.
Does anyone use Affluent to supplement their affiliate / PR reporting?
Does anyone have a client pushing an app or digital subscription? that would be willing to chat for a few quick minutes?!
Does anyone have a good contact at The Skimm?
INSIDE THE CLUB HUB